This program will award approximately 18 Grant Recipients. All eligible applications will be evaluated based on the following criteria:

• Founder experience/expertise and commitment (30%)
• Product/market fit and plans for growth and scaling (30%)
• Demonstrated need and potential impact of grant funding (40%)

For tips on how to craft a strong application, please refer to these Hello Alice resources:  Pro-Tips Workshop (video).

Select applicants may be invited to submit a brief video as part of the final selection process.