One-hundred (100) $5,000 grant recipients will be selected from eligible entries received following reviews and scoring conducted by a panel of judges from the Global Entrepreneurship Network (GEN) and Hello Alice, with considerations shared with Etsy/or their designees. All eligible applications will be evaluated based on the following criteria:

• Demonstrated understanding of customer target market and fit (40%)
• Clear plan for growth as a result of funding and business coaching (40%)
• Demonstrated commitment to community (20%)

For tips on how to craft a strong application, please refer to these Hello Alice resources: Write a Winning Grant Application (guide) and Pro-Tips Workshop (video).