• Be owned 51%+ by person(s) of color
• Be a for-profit business producing less than $5M in annual gross revenue
• Operate and/or conduct business in at least one of the following states: CA, CO, CT, FL, GA, IL, MA, MN, NJ, NV, NY, RI and/or TX.
• NOT be an alcohol beverage retail license holder (such as a bar, restaurant, hotel or store which sells or serves alcohol) or a business which makes alcohol

Eligible applicants must:

• Be a citizen or legal permanent resident of the United States
• Be at least 25 years or older as of November 1, 2022
• Be the owner or an individual who is legally authorized to bind the Business for purposes of participation in the Program
• NOT have ownership interest and/or be invested in an alcohol beverage retail license holder (such as a business or establishment which owns a license to make, sell or serve alcohol)
• NOT be an employee of a retail license holder (such as a bartender or waiter)
• Preference will be given to businesses in the food and beverage industry, such as those who offer products and services across: kitchenware, glassware, barware, cocktail mixers, at-home entertaining/party planning, food trucks, cafes, food and beverage blogging, recipe curation, etc.

For full eligibility requirements, including restricted businesses, see the terms and conditions

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